Social media advertising involves the paid promotion of products, services, or content on platforms like Facebook, Instagram, Twitter, and LinkedIn. Advertisers create targeted campaigns to reach specific audiences, leveraging the platforms' advanced targeting options to enhance visibility, engagement, and ultimately, achieve marketing objectives. This form of advertising can encompass various ad formats, including images, videos, carousel ads, and sponsored content. Analyzing performance metrics allows advertisers to refine strategies and optimize their campaigns for better results.